SCOTT BASSETT

I was freelanced by Bapcor to transform Truckline's static logo into an animated intro and outro for their social media and video ads. This project was a significant milestone, marking my transition from working with smaller companies to collaborating with an international corporation, showcasing my ability to deliver high-quality results for diverse client needs.

To ensure flexibility and ease of use, I created the animation in After Effects, implementing templating features that allow the Call to Action text to be easily adjusted. Additionally, I incorporated customizable options for the background color, enabling it to switch between white, blue, or be turned off altogether. The logo’s colour also dynamically changes based on the selected background, ensuring alignment with Truckline’s brand guidelines and maintaining visual consistency across all media.