SCOTT BASSETT

Emax required a festive and informative EDM to be sent to customers, wishing them a Merry Christmas while also communicating key details about holiday trading hours and an upcoming store relocation. The design needed to align with Emax’s branding, featuring their signature colors and rounded shapes for consistency.

Project Execution

Layout & Branding

The EDM was designed to maintain Emax’s visual identity, incorporating their official color palette and rounded graphic elements to ensure brand consistency across all communications. The layout was structured for clarity, ensuring key information—holiday closures and the new store address—was easily digestible.

Image Sourcing & Background Editing

High-quality stock images were sourced to complement the festive theme. Given the Australian Christmas setting, the background was edited to feature a warm, glowing effect instead of traditional snowy visuals, creating a more regionally appropriate and inviting design.

Final Touches & Optimization

The final EDM was optimized for email viewing, ensuring readability and responsiveness across different devices. The messaging was crafted to balance warmth and professionalism, effectively delivering holiday greetings alongside important business information.

The completed EDM successfully conveyed Emax’s Christmas message while keeping customers informed about trading hours and the upcoming store move, all within a visually cohesive and brand-aligned design.