SCOTT BASSETT

For this project, I was tasked with animating Bapcor’s Filter Guy character for social media use. Starting with a provided brief, I conceptualized the overall look and feel of the animation, ensuring it aligned with Bapcor’s established visual identity.

The main focus of the project was on animating smooth transitions between key elements, including the character and logos. I carefully synchronized these transitions with Bapcor's existing themed audio, matching the movement of the logos to the beat and timing of the music. Additionally, I introduced sound effects to enhance the visual transitions, adding depth and appeal to the final product.

Once the social tile was completed, I went on to animate a run cycle for the Filter Guy character. While further development of the character is on hold, this project allowed me to sharpen my skills in animation and sound design for branded social media content.