SCOTT BASSETT

CTC sought a dynamic and engaging logo for their youth program, The Re-Cycle Bulls, designed to raise awareness and support for youth mental health through cycling. As part of the project, I was tasked with creating a logo that would resonate with the program's mission and be used on T-shirts worn by the event’s participants.

Project Execution:

Concept Development: Starting with the core values of the event, I developed a design concept that incorporated both the strength of a bull and the action of cycling. The aim was to create a visual that would be both impactful and representative of the program’s message. This concept was then refined based on feedback to ensure alignment with the client's vision.

Design & Asset Creation: I designed custom graphics for the logo, focusing on clean, bold imagery that could easily be adapted to various promotional materials. The final design featured a bull riding a bike, symbolizing energy, determination, and the importance of physical activity in supporting mental health.

Logo Finalization & Application: Once the logo design was finalized, I ensured it was optimized for printing on T-shirts and other promotional materials. The logo was crafted to be both versatile and visually striking, ensuring it stood out and effectively conveyed the program’s purpose across different media.

The final logo encapsulates the energy and mission of The Re-Cycle Bulls, creating a memorable visual identity that is both inspiring and representative of the program's commitment to youth mental health awareness.