SCOTT BASSETT

IntoJobs sought to update their promotional video for display on Workforce Australia. As part of my role, I was tasked with transforming their vision into a compelling 2D motion graphic animation.

Project Execution:

• Storyboard Development: Beginning with a provided audio script, I developed a storyboard to visualize the narrative flow and key messaging. This storyboard was presented to the marketing manager and approved by our IntoJobs client, ensuring alignment with their objectives.

• Asset Management: I managed the gathering and creation of assets essential for the animation. This involved sourcing visuals and designing custom graphics that matched the minimalistic animation style synonymous with Workforce Australia.

• Animation Production: With all assets curated, I produced the animation to bring the storyboard to life. Each scene was crafted to enhance engagement and effectively convey IntoJobs' message to the audience on Workforce Australia.

The final animation showcases IntoJobs' commitment to innovation and clarity, seamlessly integrating engaging visuals with a compelling narrative. It serves as a powerful promotional tool on Workforce Australia, enhancing IntoJobs' presence and impact within the workforce sector.

This project highlights my expertise in translating concepts into impactful visual media, ensuring IntoJobs' promotional materials are both informative and visually appealing on a prestigious platform like Workforce Australia.