SCOTT BASSETT

For Bapcor, I was tasked with creating a variety of digital assets for the Ingear Oct-Nov Catalogue to promote the catalogue and highlight featured products and pricing across multiple platforms. The goal was to maintain consistency with the catalogue's visual style while ensuring the assets were tailored for different channels.

Project Execution

Asset Creation & Design

I created several assets for the campaign:

• EDM header banner and body GIF

• Email signatures for "Out Now," "Ending Soon," and "Final Week"

• Website banners for "Out Now," "Ending Soon," and "Final Week"

• Social media static posts and animated GIFs

  
  

Each asset was designed with two main focuses: some to display specific products with their prices, and others to showcase the catalogue itself. For the product-focused assets, the prices and brand logos were prominently displayed to ensure clear communication. For the catalogue-focused assets, I emphasized showcasing the catalogue’s visual style and key promotional messages.

Catalogue & Product Presentation

For the product and price assets, I made sure the featured products were highlighted along with their prices and corresponding brand logos. The layout was designed to keep the information clear and accessible. For the catalogue-focused assets, I used clean design elements and imagery to reflect the overall look and feel of the Ingear Catalogue, ensuring it was visually appealing and aligned with the catalogue’s branding.

Simplified Animation & Visual Appeal

For the GIFs, I used a simple slide-frame effect to move the content to the left. This subtle animation helped to transition the visuals smoothly while maintaining focus on the product and pricing or the catalogue itself. The website banners were optimized for responsiveness across both desktop and mobile views.

The email signatures, featuring messages like "Out Now," "Ending Soon," and "Final Week," were aligned with the overall campaign, making sure key promotional details were easily accessible in customer inboxes.

The final assets successfully promoted the Oct-Nov Catalogue across various platforms, offering a consistent brand experience while delivering either product-specific information or showcasing the catalogue itself.