SCOTT BASSETT

Bapcor required a series of product-branded posters to be recreated while ensuring strict adherence to each brand’s unique guidelines. The goal was to refresh existing designs with improved layouts, typography, and high-resolution imagery while maintaining brand consistency across all assets.

Project Execution

Typography & Layout

Each poster was redesigned to match the respective brand’s guidelines, ensuring that typography, spacing, and text hierarchy were aligned with their visual identity. Careful attention was given to readability and overall composition.

Color Schemes & Background Design

Brand-specific color schemes were applied to maintain consistency, with backgrounds incorporating approved gradient styles to enhance visual appeal without overshadowing product details.

Image Sourcing & Enhancement

High-resolution stock images were sourced to ensure clarity and professionalism. Minor enhancements, such as color correction and lighting adjustments, were applied where needed to align with brand aesthetics.

The final posters effectively balanced creativity with brand compliance, delivering visually engaging designs that reinforced each brand’s identity while elevating the overall presentation of the products.